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This is mainly due to the increase in time people spend online and has, in turn, influenced a change in consumer needs and preferences. However, although digital platforms have been popular for quite some time, the impact of the novel coronavirus has forced...
Day by day the world evolves and the fight against the infectious coronavirus disease continues. Alongside the spread of the disease came the spread of many emotions such as fear, anxiety, and seclusion as the World Health Organization announced the commencement of...
What’s even more frustrating about all of this, is the reality that these changes are temporary solutions brought on by external factors that are largely out of anyone’s control. If we look at predictions about consumer insights and behaviours, it’s clear that people...